At the Intersection of Economics and Valentine’s Day…

Author and illustrator Liz Fosslien has thought a lot about economics and Valentine’s Day. In ‘14 Ways an Economist Says I Love You,’ she offers this advice:

“Give your loved one a nerdy Valentine and they'll be yours forever! Why? Because if you give them diamonds/cufflinks this year, anything you get them next year will fall short. Give them [a nerdy Valentine] and anything they receive next year will be a step up. It's called expectation management and is the key to a long and happy relationship.”

Fosslien suggests a variety of approaches to saying, ‘I love you,’ in economic terms. (Each is accompanied by an illustrative chart or graph at Fosslien.com/heart.) If you’re looking for a way to express the magnitude or enduring nature of your feelings, you could try:

· I don’t think your great, / I think you’re fantastic, / For what you’re supplying, / My demand’s inelastic.

· The monopoly you have on my heart is all natural.

· Our risk of default is zero.

· The S&P was in the red, / But I wasn’t blue, / Because I shorted the market, / And went long on you.

· The marginal returns of spending time with you will never diminish.

· Irrational, asymmetric, / Love is so foolish. / But I could not care less, / If you’re the stock then I’m bullish.

If the dismal science of economics doesn’t deliver the level of romance your relationship requires, you can always go for the cufflinks or the diamonds.

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