If
you’re concerned your adult children are not saving enough for retirement, send
them a photo of themselves that’s altered so they appear to be older, perhaps age
60 or 70. (You can do this for yourself, too.)
One
reason Americans don’t begin saving early enough, or save as much as they
should for retirement, is ‘present bias.’ When asked to choose between two
possible rewards, research shows that people tend to choose the one that will
be received sooner.
For
instance, imagine you have chocolate and fruit salad. Which will you choose to
eat today and which will you choose to eat next week? Researchers found that 83
percent of people chose chocolate today and fruit salad next week.
Try
this one.
You
can watch one movie today and another movie tomorrow. Your choices include
‘Anchorman,’ ‘Clear and Present Danger,’ ‘The Piano,’ and ‘Schindler’s List.’
What movie will you watch today? Which will you watch tomorrow?
Researchers
found a higher percentage of participants chose to watch lighter films on the
day they were asked and more intellectually taxing films later.
When
presented with the choice to vacation today or save for retirement, it’s little
surprise many people choose the former. The rewards associated with retirement
are often far into the future. As a result, until a person is within a decade
or so of retirement, it’s easy to rationalize spending on other things and not
setting aside money for the future.
There
is a way to overcome present bias. When people ‘get to know’ their older selves
by spending time looking at altered photos, they tend to save more for the
future.
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