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What Do Millennials Want?



Millennials are now becoming investors in greater and greater numbers.  The trade-clearing firm Apex recently released a study identifying the stocks most favored by millennials.  The top 10 most-widely-held stocks are perhaps not a big shock – the chart below from Marketwatch.com shows the top 10, which contain 4 of the 5 so-called “FAANG” stocks (Facebook, Apple, Amazon, Netflix, Google), with the 5th (Google) at no. 12.  Surprisingly, Berkshire Hathaway, a decidedly non-tech behemoth headed by the legendary Warren Buffett, comes in at no. 6.  Apex CMO Hannah Shaw Grove said “One thing is for certain - millennials are investing in the future. Their fingers are always on the pulse of tech trends, innovation, and those companies which are in a position to influence the way we live and conduct business.”


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